HTML gives a page its structure. If you use WordPress or a visual page builder, use its normal text controls for everyday editing. Use an HTML or code element only when you need to enter markup directly.
Common HTML elements
<p>creates a paragraph.<h2>and<h3>create section headings. Choose headings for their place in the page structure, rather than their size.<strong>marks important text;<em>marks emphasis.<a>creates a link. Use link text that describes its destination.<ul>and<li>create a bulleted list.<br>inserts a line break inside a block of text. Use paragraphs for separate paragraphs.
Example
<h2>Contact our team</h2>
<p>Please include your <strong>domain name</strong> when requesting help.</p>
<p><a href="/contact/">Contact us</a></p>Most elements have an opening and closing tag. Keep elements properly nested, and put attribute values, such as a link destination, inside quotation marks.
Use CSS for visual styling. The old <tt> and <strike> elements should not be used in new markup. Do not paste a complete HTML document into a page builder's text field.
Preview the page after editing and check its links on both desktop and mobile.
